We are pleased to hold the launch of Bantams History Week! At 12 noon Mark Lawn, chairman of Bradford City, will pull the first pint of Baines Blonde, an exclusively produced beer brewed for the event by Saltaire Brewery. John Baines invented packeted football cards in 1885. Millions of these cards were produced down the road at 15 North Parade! Come down for a beer and learn how a Bradford based company shaped global football culture. The launch falls on the same day as Bradford City’s last home game of the season.
The Bantams’ History Week will be launched at the Sparrow Bier Café at noon with the pulling of Baines Blonde, the first pint of an exclusively produced beer brewed by Saltaire Brewery. A brief welcome and talk will be given by the organiser of the Bantams’ History Week, and author of Glorious 1911 and Paraders, David Pendleton, about the History Week itself and the hidden sporting history of North Parade.
North Parade, historically one of the smarter streets in the city centre, has strong links with the heritage of Bradford City AFC. Baines Cards, producers of millions of collectors cards depicting sports personalities and clubs in the late Victorian and Edwardian periods, had its base on North Parade. Originally from Manningham, the company moved to North Parade as its business grew to staggering proportions. Featured on their cards were numerous players of Bradford City, Bradford Park Avenue and Bradford Northern. However, Baines also catered for a national and international audience and every conceivable sporting aspect was covered by their cards which were avidly collected by boys young and old.
From Montevideo to Manchester, Tokyo to Turin, today the appeal of football cards knows no bounds. Yet how many people are aware that this global obsession has its roots in Victorian Bradford? John Baines, a Bradfordian who shaped global football culture.
The sporting heritage of North Parade will be celebrated by a storyboard displayed on the walls of the Sparrow Bier Cafe. You will be able to toast that heritage with a pint of Baines Blonde, specially produced by Saltaire Brewery and exclusively on sale at the Sparrow.